The story of Allure Tours.lv
The first folding bike shop in Riga
Allure Tours.lv is a natural extension of the tourism activities that we have been doing for nearly 10 years. On several occasions, we have been the pioneers in what we offer. It all started with a bicycle shop, which was also the first bicycle shop in Riga Old Town. Before we knew it, as early as in 2008, tourists came knocking on our door, inquiring whether they could rent the bikes from us. Our answer, naturally, was “Absolutely not! Our bikes are for sale only.” After having been asked the same question over and over again, we decided to launch the first bicycle rental in Riga Old Town. The business took off, expanding our range of services and introducing new products every year. Soon enough we realized that in order to continue our growth we need to develop even further.
Segway rental and guided tours in Riga, Jurmala
In 2016, we started to offer Segway rental and guided tours, making our 2-wheel-fleet more attractive to our customers. Achieving our set goals did not stop us from thinking about new horizons. As we were already successfully doing guided bicycle and Segway tours, we decided to go ahead and start an incoming tourism agency, offering Riga’s guests outstanding tours and activities, including corporate events.
A van and Allure
In order to expand the range of the tours offered, we decided to make a significant investment – get a van for carrying our clients around Latvia. Curious enough, the van turned out to be the source of inspiration for the name of our agency. In order to take a break from the opinionated brainstorming, we decided to look up the meaning of our van’s model name – Allure. To our surprise, we discovered that “Allure” stands for THE QUALITY OF BEING ATTRACTIVE, INTERESTING OR EXCITING. Bingo! You could not find a better match if you tried. This word perfectly describes the way we work, think and serve our customers. As a result, Allure Tours.lv, together with a slogan “MAKING LATVIA EXCITING”, was born.